I’m not quite sure why, but the thought of creating an online platform to draw in MG/child readers seems a bit strange to me. I think about when I was a kid and had to pay for Internet usage by the minute. If I was looking for a new book, I asked the school librarian or perused the shelves at my local bookstore. But oh, how the times do change.
In thinking about younger siblings of my friends, they were extremely active online, joining writing communities and list serves and engaging in online role playing games from 8th grade up. And this was 10+years ago. With the advances in technology and publishers such as Simon & Schuster launching online books (see my post from July 30), why wouldn’t you be able to build an online platform for children, middle grade readers, or young adults? Who knows, it may even be easier to capture these age groups online than it is to capture the 40+ readers who did not grow up surrounded by constant access to the Internet and technology.